26 december 2006

 

The laguage thing evaluated

The language thing is becoming trilogy on my blog. You are reading the third installment of the sequel. The first part introduced the language musings of a non-native english blogger. The second installement announced more frequent posts in English. This third part of the trilogy is at the request of Edwin who quizzed me about the statistics of this blog since I started blogging in English. I was looking into the statistics of this blog anyway. It is the end of year. I have collected just over a year of usage data with Google Analytics. A program I seriously recommend to any serious blogger. So I was considering some posts on this subject anyway. This is the first to start it all off.
So the question posed by Edwin was "Have u seen any changes in your blogstats since u've been written a lot of posts in English?"

I made a start with blogging in English on August 26th. So I have looked at the 4 months prior to September and the 4 months from Spetember till now. Okay the month hasn't been finished yet, but with the holiday season traffic is slow anyway.

For the short answer: In the period May-August I had a 9,693 pageviews from 68 countries. In the period September-December I had 11,102 pageviews from 85 countries. From these figures I can't conclude that the readership of my blog had grown because of the language thing. If I had continued to blog in Dutch the audience was likely to have grown as well. What I can't measure is the missed impact because of the language shift.

In the period prior to the change 87% of the pageviews were from the Netherlands and since September this share has dropped to 77%.

Please scroll on, this post continues, but it si Blogger which can't handle tables..............





































































CountryPageviews Sep.-Dec.Pageviews May-Aug.
All 11102 9693
No. countries 85 68
in detail

Netherlands 8574 8406
USA 726 209
Belgium 703 623
UK 187 69
Canada 80 11
Germany 76 59
Australia 72 20
France 61 39
Spain 54 36
Switzerland 42 7

Looking at the details, you see a clear stabiliazation of pageviews from the Netherlands, and the growth over the last four months is all due to a larger number of international visitors.

Grasping it all together, I have probably lost quite a number of potential Dutch visitors. But luckily the remainder came along and passed by. On the other and the international pageviews have increased considerably. These are probably not only due to visits through Google, but due to selectively seeding interesting stories and receiving inlinks from popular English language blogs, such as Catalogablog, The kept-up Academic Librarian, Lorcan Dempsey's Weblog, or Open Access News. But the direct referals from these sites don't account for all the increase in International traffic.

It is an interesting exercise to start to build an altogether new audience once again.

And Edwin did this answer you questions?

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Comments:
Hi Wouter,

An interesting answer indeed, and well documentated as well.

Thxs!
 
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